If you have a business, you know you need to use marketing and advertising to get the word out that you are open, ready to take customers, and have a good product or service for people to enjoy. There are many ways to promote your business, like getting a vehicle wrap or purchasing space for a commercial on T.V.
But, what are the more subtle ways to advertise your brand? After all, minor advertising here and there can add up to many eyes seeing your brand.
First of all, if you need some help, you can check out printful.com/white-label-products, but we also have a list of ways to help get you started.
1. Influencers
They say that there is power in numbers. Well, using influencers can be a subtle way to promote your brand. Plus, most people will believe an actual person that has used your product over just taking your word for it. All you need to do is contact a few influencers via social media and ask them if they would be interested in trying your product. If they agree, you can ask for their feedback about your product. So, not only will they promote your brand, but you will get a customer review out of this too. Then, if they love the product, you can ask them if they would be willing to promote your product on their social media platforms in exchange for a commission, free items, or a payment. Influencer marketing is a way to get your brand out there in a subtle way.
2. Pay-Per-Click
Pay-per-click (PPC) is another subtle way of advertising on Google. This way of advertising makes it possible to bid on keywords relevant to your brand or product. Then, when someone searches for something using the keyword you have picked, your Google ad will pop up on the top of the page. Plus, the great thing about a pay-per-click campaign is that you only get charged when someone clicks on your ad. And, if no one clicks on your ad, you are at least promoting your product because the advertisement is at the very top of the page, so people will be sure to see it. If someone clicks on your ad and you have to pay for the click, there is still a possibility of a sale. So, you pay for the click, but you may make money in the process too. A win-win! To get the most out of PPC advertising you should use marketing automation tools like PPC management software. This tool will make it easier and more professional for you to set up your marketing campaigns by saving lots of resources.
3. Social Media
Social media is a free, easy, and subtle way to promote your brand. You can make as many posts as you want each day to promote your products. You should make the posts engaging, interesting, or educational. When you make your posts engaging and interesting, you can get more likes and comments, boosting your ranking in the social media algorithm. And, when your content is educational, people are more likely to follow and stay subscribed since they are learning new tips and tricks from your page. You can also do paid advertising on social media too. If you choose to do this, be sure to narrow down your audience and pick the right demographic. Also, remember the more you spend, the more people you will reach. Another tip is to remember that your brand will determine what social media platform you should use to promote. If you are a business-to-business (B2B) company, Linkedin and Twitter are better than Facebook. If you are a food and beverage company, you may do better on Instagram and Facebook.
4. Podcast
A podcast is an excellent subtle way to advertise your business, especially if you have a very niche market. Many people out there listen to podcasts on varying subjects on many different platforms. Therefore, the more platforms you can produce your podcast on, the better. A great way to get people interested is by bringing industry leaders onto the podcast to talk about different subjects regarding your brand. For example, if your business has to do with essential oils, you can bring in experts each week that discuss each essential oil, the benefits of using essential oils, and different ways to use them. Remember, you want to engage your audience, so if you can educate them, do that. After all, people listen to podcasts to learn something new or listen to a topic they are interested in knowing more about.
5. Promotional Items
A great touch to a business without being too obvious is to produce promotional items for your customers. For example, instead of just sending your product to the customer, you can add a free sticker or business card with their purchase. You can put your logo, social media handles, website, and contact information on these items. Who knows, someone may put the sticker on their car, and then you have free advertising by just adding a small item to your customer’s order. When you add promotional items and people put them on binders or hand your business card to someone they know, you get more eyes on your business, and therefore, more sales. You can even create promotional items like shirts and hats that your employees can wear outside of work, bringing more awareness to your brand.
Sometimes we do not want to be loud and in-your-face when advertising our business. When you promote this way, it can seem pushy and even annoying for customers who want to make up their own minds about buying your product. Therefore, sometimes being subtle can get the job done without shouting to your audience. Advertising subtly is usually more cost-efficient, as well. Plus, advertising in many small ways can leave many different people exposed to your brand, which is something that you want, especially if your business is brand new.
