A cold email is a message to a user who has not agreed to the mailing. Many recipients perceive cold emails as spam-they delete them or complain to the mailers.
But what about B2B, where cold emails for jobs are used to send commercial offers and find customers? Let’s look into a controversial topic and tell you how to compose a cold letter so you don’t end up in spam.
What Is Cold Email?
In short, a cold email is the first email you send to a potential client. Your first contact with a person. The term “cold email” may remind you of cold calling. Indeed, these two marketing methods may seem very similar, but in reality, cold emails are much less intrusive.
The most common cold letters are price lists, company advertisements, commercial offers, or cold call email for job opportunities.
How To Write A Cold Email For A Job?
Sending a cold email for a job that will actually convert leads is a real art. But it’s quite possible to master it based on proven techniques and practical tips.
Remember that the nature of a cold email to recruiter touches on all of its properties, so here we’ll look at examples of each element of such an email and share some useful tips on how to make it as effective as possible.
How To Write A Cold Letter: The Universal Formula
Cold letters should be seen as personalized, even if they are written by the hundreds.
To do this, use the formula:
- Identify a situation relevant to the topic of the letter.
- The problem you are willing to solve for the customer.
- Describe your successful experience.
- Make a suggestion.
By the way, a friendly reminder: to search the mailing list, you can use the GetProspect database.
Let’s Look At All The Elements In More Detail.
Situation
First, figure out why you want to get in touch with this or that person or company.
Maybe they have moved or launched a new product, or maybe something happened that is a reason to start a collaboration.
For example, there was a heavy hailstorm in town that damaged the roofs of houses.
This is a situation that a roofing company might react to and start sending out emails to clients. Or the agency launched a new service, and you are just a specialist in it.
Problem
If you’ve managed to understand the situation, chances are you already know what the problem is. It is easier to identify it by asking the reverse question: what problems will this situation bring to the prospective client and how can you solve them?
If we go back to the roofing industry example, the situation is bad weather, and a problem is a large number of roofs that need to be repaired urgently. Which means a lot of people will need help. It’s safe to offer them help.
If you can’t solve the problem, don’t send a letter. Make sure your help is valuable.
Previous successes
Solved the situation and the problem? Move on to past successes. Describe a time
when you helped a client in a similar situation or from the same area. Recall exactly what the client’s problem was and how you solved it.
Offer
However, this is all pointless if you don’t have a specific proposal. All cold emails should end with a call for a specific action: respond to an email, get a presentation, visit the website, etc. This action should not be time-consuming for the recipient.
Cold Email For Job Template
Good afternoon, (name)!
My name is (name) and I represent (company name), we are engaged in (type of activity).
Our company is looking for (position title) to work in (city name). We are looking for a specialist who will strengthen the team, offer new solutions and generate new ideas. After reviewing your profile, I saw that you worked in (candidate position) at (name). Your experience and skills in performing (list of tasks) are fully relevant to the tasks of our team. Judging by your previous experience, the tasks you have performed are close to the tasks of our team.
I invite you to consider our vacancy (link to vacancy), salary fork.
I would be happy to talk to you personally, answer all your questions, and tell you more about our position. If you are interested in the offer, please let me know.
Keep in touch and have a great day! (Your name)
(Phone number) (E-mail)
For emailing companies for jobs to bring results, a recruiter will need to research the target audience, analyze the company’s reputation, and prepare a cold email that will interest the candidate. We wish your cold emails to melt the hearts of even the most serious candidates
